About
Muscat, Oman — where the idea for Mountain Mat started.
Mountain Mat is on a mission to get people outside — and to do it without adding another cheap, disposable product to the planet.
We make premium outdoor mats from 100% recycled plastic, built to outlast the trip, the season, and the next ten camping trips after that.
Mountain Mat was founded by Jennifer Hillberg, a retired U.S. Air Force Colonel and 1999 graduate of the U.S. Air Force Academy. After more than two decades of military service — including a tour in Muscat, Oman — Jennifer built Mountain Mat from the ground up as a veteran-owned small business, handling everything from product development to manufacturing relationships herself.
The idea started in an unlikely place: a camel race in Oman.
In 2016, Jennifer’s husband was assigned to the U.S. Embassy in Muscat, and the family spent three years living in the Middle East. Everywhere they went — beaches, parks, festivals, even camel races — they saw the same thing: families using simple woven mats to stake out a clean, comfortable spot in the middle of the action.
So they adopted the habit. And when they moved back to the U.S., Jennifer couldn’t understand why nothing like it existed here — at least, not built the way she wanted it built.
That question became Mountain Mat.
Jennifer redesigned the mat from the ground up: thicker, 500 GSM recycled polypropylene for real durability. Four-side edging so it doesn’t fray. Stainless steel grommets and a rugged carry bag on the larger sizes. And because it’s made from 100% recycled plastic, every mat keeps waste out of a landfill instead of adding to one.
It’s a premium product, made by a veteran-owned small business, for people who spend their weekends outside.
Today, Mountain Mat is a growing, veteran-owned brand sold direct, on Amazon, and through a growing network of RV, overland, and outdoor retailers nationwide. Jennifer still runs nearly every part of it herself.
— Jennifer Hillberg, Founder & CEO, Mountain Mat
U.S. Air Force Academy ’99 · Colonel, USAF (Ret.)
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